I take tangled processes, scattered data, and overwhelmed teams — and turn them into systems that run. 20+ years of getting things done across product, analytics, research, and operations.
Selected Projects
ETF Marketing Analytics Platform
Rebuilt a broken data pipeline and designed a unified analytics platform that let ETF fund sponsors measure advertising ROI for the first time.
Data/BI · Product Ownership · Tableau · Google Cloud Products · BigQuery · Python · UX Design · FinTech · SaaS
UX Discovery for a SaaS IT Platform
Structured research across user segments from SMBs to healthcare orgs revealed that customer service gaps — not features — were the core problem.
UX Research · UX Design · Heuristic Analysis · Roadmap · SaaS
Automated Government Document Workflow
Replaced hours of manual form transcription per applicant with an automated system that generated multilingual government PDFs directly from web intake.
Web Dev · Automation · Heuristic Analysis · UX Design · UX Research · Legal Tech · Startup
Project Intake & Workflow System
Built a custom intake system that turned a 100-project backlog with no visibility into a structured operation — and surfaced client workflow problems no one had seen before.
Program Management · Process Design · Agile · Nonprofit
Post-Hurricane Sandy Infrastructure Report
Coordinated visual content from 50+ agencies under a hard deadline for a landmark climate report that shaped NYC disaster policy across multiple administrations.
Government · Stakeholder Management · Cross-agency Coordination
Operations Overhaul for a Growing Startup
Documented and systematized operations for a fast-scaling startup, cutting onboarding time and enabling 30% sales growth within two months.
Operations · Systems Design · SOPs · Startup
Legal Strategy & Coordination — Airiston Helmi
Coordinated cross-jurisdictional legal strategy for a high-profile Finland-Russia espionage case; all major charges dismissed and €1.8M in assets returned to the client.
Legal · Cross-jurisdictional · Crisis Management · Strategy